After numerous successful projects with Noise Digital, Boldly was chosen again as the film production company to manage this huge video project. After carefully budgeting to maximize the dollars spent on screen, we opted to create all the static and motion assets for the campaign. Our production team shot on a Vancouver sound stage where we set up green screens and mapped out all the movements of our hero character, WOO-HOO Guy!
And in the end, the challenge was accepted! Jimmy actually drank the Caesar on July 1st, 2016.
Geoff's directing career begins in the commercial world with projects like "Mr Mikes Caesar Campaign" which helped boost huge online numbers and lead to Jimmy Kimmel drinking a caesar on Canada Day. But lately, Geoff has helmed more interactive projects with the team at Boldly, specifically enjoying documentary work and storytelling through multimedia like VR and Stop Motion. Geoff is also the Creative Director and a Partner at BOLDLY.
Sound Mixer / Op.
Key Hair / Makeup